Shakespeare Trade: Performances and AppropriationsIn 1623 Ben Jonson touted Shakespeare as the soul of his age; three centuries later, a newspaper advertisement used Shakespeare's reputation to market Budweiser, The King of All Bottled Beers. Spanning the past hundred years, The Shakespeare Trade looks at how present day representations of Shakespeare borrow from and negotiate with his cultural authority to shore up particular obsessions, preoccupations, and myths while making and remaking Anglo