Branding Black WomanhoodCaShawn Thompson crafted Black Girls Are Magic as a proclamation of Black womens resilience in 2013. Less than five years later, it had been repurposed as a gateway to an attractive niche market. Branding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic examines the commercial infrastructure that absorbed Thompsons mantra. While the terminology may have changed over the years, mainstream brands and mass media companies have