Creating the Big TenBig Ten football fans pack gridiron cathedrals that hold up to 100,000 spectators. The conference's fourteen member schools share a broadcast network and a 2016 media deal worth $2. 64 billion. This cultural and financial colossus grew out of a modest 1895 meeting that focused on football's brutality and encroaching professionalism in the game. Winton U. Solberg explores the relationship between higher education and collegiate football in the Big