The Rolex StoryA history of the world's most famous wristwatch manufacturer, Rolex, known as the "watch with crown." The watch brand with the crown is recognized worldwide as an invaluable sports implement and luxury product. In little more than one hundred years, Rolex has become one of the most successful and innovative watch brands in the world. From the beginning, the sponsorship of statesmen, movie stars, and athletes has driven its success, but the company has